What’s our Super Power?
Hello all, Chance here…
I recently posted an answer to a question that Victory Darwin put out on LinkedIn and thought it would be good to add it here. Victory challenged his network to say what their Super Power was…and here’s my response…enjoy!
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Our Super Hero Power is capturing and delivering the content from meetings, conferences, seminars and training events to those who couldn’t attend and doing it in an engaging rich media format.
We then can do the double throw-me-down of CONNECTING all of those who attended with EACH OTHER and, if desired, with those who could NOT attend (which is usually a MUCH larger audience) in a secure COMMUNITY environment. It’s Social for Conferences meets the Online Learning Environment or content library.
We call it ‘crowdbox‘ and it’s all about - Conference. Content. Community.
Imagine LinkedIn meets Facebook meets YouTube meets Slideshare…on MAJOR steroids.
No more wandering around a huge conference for hours HOPING you might, maybe, bump into someone who needs what you offer or offers what you need…no more walking unwittingly passed one person after another who could CHANGE YOUR LIFE if you just HAPPENED to meet them. Now you can start connecting with those people the day you register and STAY connected as long as you desire.
Ever wander around an exhibit floor wasting precious hours quizzing companies with lines like ‘So, what does ‘XYZsoft’ do?’…only to discover after 20 minutes that they don’t do anything relevant to your business? Or have you ever stood in an exhibit booth ANSWERING that question OVER and OVER again only to have the person respond with an ‘oh, OK…thanks’…and wander away?
crowdbox solves that problem with it’s Super Hero powers of SOCIAL NETWORKING by giving exhibitors and vendors their own forum for informing attendees about who they are and what they do well in advance of the show opening. They can even EDUCATE attendees with blog posts and do all of that ‘getting to know you’ stuff WAY in advance of the event. More to the point, they can connect with and STAY CONNECTED with the attendees and NON-ATTENDEES year-round! How’s that for VALUE ADD?
Let’s say you’re an event sponsor or exhibitor and you pay X gazillion $$ to sponsor or exhibit and you get to reach some unknown and unmeasurable percentage of the attendees that MIGHT see your banner or ad or happen by your booth in a three day window.
How much value would you see in being able to reach ALL of the attendees and, potentially, ALL of the NON-ATTENDEES with your message YEAR ROUND? How valuable would it be to see actually tracking data of eyeballs on your message?…or better yet, CONVERSION RATES? How about OPT-IN MARKETING opportunities that just don’t exist at the show? REFERRALS? You’re not going to reach that person who needs what you have but can’t be at the show because they have some prior commitment any other way.
Oh, and did I mention MONETIZATION of content and NON-DUES REVENUE for assocations? Or how about MEMBER RECRUITING or RETENTION? There’s so much money being left on the table it is simply staggering!…and no one realizes it…until NOW.
Conference. Content. Community. Oh, and I should probably add CASH…
crowdbox will REVOLUTIONIZE the way conferences are planned, executed, monetized and measured.
And if that’s not a Super Power…I don’t know what is…
Chance Carpenter, Founder / CEO
Essential Event Technologies
crowdbox
(602) 410-8900
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